FORD’S THEATRE SOCIETY SETS REVENUE AND ATTENDANCE RECORDS WITH 2016-2017 THEATRICAL SEASON
Stage Performances Earn Record $6 Million in Ticket Sales
Ford’s Theatre Society announced that it set revenue and attendance records with its 2016-2017 theatrical season, which included the musicals "Come From Away" and "Ragtime," productions of "A Christmas Carol" and Edward Albee’s "Who’s Afraid of Virginia Woolf?" and the one-act play "One Destiny." More than 153,000 patrons attended performances, and ticket sales brought in more than $6 million, making 2016-2017 the highest attended and highest grossing theatrical season in Ford’s Theatre history. Additionally, "Come From Away" moved to Broadway and earned seven Tony nominations. The Ford's Student Matinee Program and New Free First Preview ticket initiative increased access and reached new audiences.