When our education and communications teams started collecting, sharing and discussing analytics, we improved our impact, both in terms of numbers served and depth of engagement.
In our third and final prototyping sprint on the Ford’s campus, we twice built on a previous concept: character cards representing historical figures whose stories patrons follow through the exhibit. Since the cards were highly successful in terms of engagement, the D.R.A.F.T. team is now looking at how to implement this idea.
Three years after launching our Remembering Lincoln digital collection, we share lessons learned and continuing questions about collection-building, building a refined end-product versus citizen history project, defining audiences, challenges of scale, and how this project has refined our storytelling approach.
In our latest prototyping sprint on the Ford’s campus we tested out a concept Ford’s has long-considered: character cards representing historical figures whose stories patrons follow through the exhibit. While the cards were highly successful in terms of engagement, the D.R.A.F.T. team continues to debate what counts as success and whether these cards achieved it.
Staff observed reactions to staff-distributed ballots and interactive flip doors in the Ford's Museum on March 12, 2018. Discover our main takeaways from this prototyping experiment.
Student groups visiting Ford’s Theatre on the morning of Monday, March 12, 2018, saw some test features in our Museum: Flip doors with questions about Lincoln’s decisions while in office. Learn more about our continuing series of prototyping experiments.
On December 19, 2017, visitors to the Ford’s campus heard from people who were witnesses to the Lincoln assassination events of 1865. Visitors found four iPads on music stands around the campus featuring audio of our staff members reading first-person accounts from five people from the time. Read about our second round of ideas testing for our latest prototyping project.
Ford's Theatre has made it a priority to increase access to the historic site. As part of an Institute of Museum and Library Services (IMLS) Museums Empowered grant, we hosted a two-day workshop with leaders in the field of museum accessibility to evaluate our site needs and brainstorm solutions. Read about what we learned and how it helped us develop a roadmap of solutions to implement in the future.
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