In an effort to foster a connection with the Millennial demographic, Ford’s and other theatre companies are developing programming that caters to their interests, offering social incentives and ticket discounts to young theatregoers.
As part of our commitment to accessibility, Ford’s Theatre recently partnered with the Smithsonian Institution to host a sensory-friendly Morning at the Museum. We built on the lessons learned through our sensory-friendly performance of The Wiz to make our museum easily accessible to those with sensory sensitivities.
Learn how the Ford’s Theatre education department has adapted its oratory programs to work with English-language learners.
In our third and final prototyping sprint on the Ford’s campus, we twice built on a previous concept: character cards representing historical figures whose stories patrons follow through the exhibit. Since the cards were highly successful in terms of engagement, the D.R.A.F.T. team is now looking at how to implement this idea.
Three years after launching our Remembering Lincoln digital collection, we share lessons learned and continuing questions about collection-building, building a refined end-product versus citizen history project, defining audiences, challenges of scale, and how this project has refined our storytelling approach.
In our latest prototyping sprint on the Ford’s campus we tested out a concept Ford’s has long-considered: character cards representing historical figures whose stories patrons follow through the exhibit. While the cards were highly successful in terms of engagement, the D.R.A.F.T. team continues to debate what counts as success and whether these cards achieved it.
Staff observed reactions to staff-distributed ballots and interactive flip doors in the Ford's Museum on March 12, 2018. Discover our main takeaways from this prototyping experiment.
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