You may be familiar with costumed interpreters at historic sites. Or perhaps you have seen reenactors at Gettysburg or other Civil War battlefields. But only at Ford’s Theatre can you see history come to life through fully staged theatre productions.
In our latest prototyping sprint on the Ford’s campus we tested out a concept Ford’s has long-considered: character cards representing historical figures whose stories patrons follow through the exhibit. While the cards were highly successful in terms of engagement, the D.R.A.F.T. team continues to debate what counts as success and whether these cards achieved it.